Culture Intelligence from RED is Africa’s leading think tank on media, marketing, and the culture – helping companies, governments, and change makers with data and insight for evidence-based decision-making.

Data is easy to find, simulate and buy.
Cultural insight is not.

Our proposition to corporations, governments, donors, embassies, businesses, politicians, investors, and HNIs is simple – We know what’s happening with the culture, and we can leverage on our expertise to identify opportunities to gain competitive advantage.

Since it was declared a global pandemic by the World Health Organisation, COVID-19 has so far spread to over 160 countries and territories, infecting over 1,000,000, and killing over 50,000 people. The virus has hit the heart of the global economy — affecting travels, manufacturing, and disrupting the global supply chain.
While the current low figures in Africa reflect the quick reaction by several governments, here are ten ways COVID-19 will affect Nigeria in the near-to-medium term.
A report by the Culture Intelligence team at RED | For Africa.

We answer one simple question:
What do consumers want, and why?

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